Packaging Design Evaluation

Packaging Design

I began with the branding and packaging of an orange juice. I was to aim the product at students and had a medium price bracket. After brain storming different ideas, including ideas for healthy pro biotic juice and juice aimed for improving performance, I decided to take a more fun route. This was in the form of Orang-Boom. The idea was to market the orange juice as a mixer for alcohol. I do not know of any other drink that fits in to this market. The drink would be an energy drink to compete with Red Bull. The name is a mock of the beer Oranjeboom which is a popular Dutch larger. The idea for the packaging was to take the idea of a beer can and apply it to my orange drink. This was to give the product a humorous and novelty feel which would defiantly appeal to our target audience. The product would be sold in packs of 4 with a plastic can binder, to give an authentic look. On the actual logo itself we started with an image of an orange and build a traditional beer logo around it. I feel this portrays the product in just the way I intended and would stand out against the other mixers on the supermarket shelf.

My next task was to rebrand some children’s cookies. I wanted to make the children the main focus for this rebrand. Because of this I decided on a quite interactive piece of packaging. I created a sleeve, which the cookies would slide into. This sleeve would have different designs on to make then collectable for the children. I initially created a design based on the layers of the earth which had different facts for the children to enjoy. The other ideas were of cartoon crocodiles and grabbing hands around the cookies. I especially like the way the cookies are visible half way down the packaging. I think this would appeal to the children as well as the parents. I would like to have finished the other ideas to create a set.

Finally I was asked rebrand 3 items from the baby products range from Nuby. I found this task particular difficult, and could not relate to the customer as easy as the last 2 products. Eventually I decided to market my design the mothers instead of the children as I think this is a common mistake in baby package design. I went with a strong typographic piece, which relied on the functions of the product to create the design. This was printed on  an organic looking card which I feel would give a nice feel to the packaging. The design has no pictures of the product so I decided to have a window on the side in which the product is visible. I feel this is an essential part, as I like to see what I am buying. The rest of the design is lead buy infographics on the back, which explain simply the products features. From struggling at first I am quite happy with the outcome of my designs. I think the color palette can help to do a job between different products. As well as give each design some individuality.  

 Orang-Boom

 Crumbs

Nuby

Logo Development

This shows my development of the orang-boom logo >

Organic Style

Here is a lovely piece of design with the word 'orgnic' oozing from it. I love the egg shell paper and the bold typeface. Great combination with a slight window used to show the product. The logo produced is a nice medium between old fashioned and modern.

This was designed as honey samples for Ort Farms in nj. It keeps eco friendly practices and overall footprint in mind. One sheet of very small paper is used to produce the whole package.

Nice Packaging

This is a very attractive design for porcelain cups and saucers. I like the use of type and organic looking card. The design is very fun and can be adapted to lots of different products. These are a few aspects i think that are similar in my design for the nuby packaging. 

http://www.thedieline.com/blog/2011/4/13/stakk-ceramics.html

Design by Phil Wareing, British designer based in the Netherlands.

Nuby Packaging

I have been asked to look at repackaging Nuby products with the thought in mind of 'a new approach'. From this i decided to look at existing packaging and similar shop shelves? I wanted to approach this product package with a new idea for the market. Something that would stand out from the rest. As well as selling the product and getting across the important information

This is where my idea came from, i wanted to display the information in plain sight and create the design around it. This is the packaging for my Nuby bottle >

I have created a typographic design with a subtle colour palette contrasting against the brown cardboard. The small info graphics on the back illustrate the features of the product. The white bottle shape would be a window where the product could be seen and touched.

This is the whole range of product packaging for Nuby products >

Id like to get these made up to see what they would look like on the shelf

"Crumbs"

For the second part of our Packaging project i was asked to go to my local shop and find a particular bad piece of packaging design. I chose chocolate chip cookies which were terribly packaged in a bright red tube.

When repackaging i decided to aim my designs at children, as i feel these are target audience. I decided to package my cookies in a see through plastic with a cardboard sleeve. This was a great opportunity to show the buyer the product while still presenting some nice packaging and branding. This was to be part of a series that children would collect and eventually use as pencil holders at school. As you can see the half tube had interaction with the children with facts. i think this would be a great way to market the cookies to children.

This is the design for a 'layers of earth' idea:

The Battle 2010

I attended Codeworks 'The Battle 2010' not long ago. The event was held at Newcastle College and was a great show case of some local designers. I really enjoyed the way the event was organized. Pitching each designer against each other in a timed battle. In the end i felt the right person won with his interpretation of 'Video Games' incorporating space invaders with other more visual images. 

"The Battle" Round One

Graeme Metcalf, designer at Rufus, was crowned “The Battle” champion