The first part of my packaging project was to brand and design a new orange juice. I was asked to market my juice at students in a medium bracket range. With my partner we brainstormed different ideas and decided with the name and concept of 'Orang-Boom', an orange flavored energy drink which was aimed to be an alcoholic mixer. The logo and label were designed with very traditional beer logos in mind. So i came up with this design, which i think would stand out in and drinks mixer shelf and defiantly appeal to students. The cans themselves would have a cocktail mixer recipe on the back with directions to the web site which would be a big part of the branding and advertisement.
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