"Crumbs"

For the second part of our Packaging project i was asked to go to my local shop and find a particular bad piece of packaging design. I chose chocolate chip cookies which were terribly packaged in a bright red tube.

When repackaging i decided to aim my designs at children, as i feel these are target audience. I decided to package my cookies in a see through plastic with a cardboard sleeve. This was a great opportunity to show the buyer the product while still presenting some nice packaging and branding. This was to be part of a series that children would collect and eventually use as pencil holders at school. As you can see the half tube had interaction with the children with facts. i think this would be a great way to market the cookies to children.

This is the design for a 'layers of earth' idea:

The Battle 2010

I attended Codeworks 'The Battle 2010' not long ago. The event was held at Newcastle College and was a great show case of some local designers. I really enjoyed the way the event was organized. Pitching each designer against each other in a timed battle. In the end i felt the right person won with his interpretation of 'Video Games' incorporating space invaders with other more visual images. 

"The Battle" Round One

Graeme Metcalf, designer at Rufus, was crowned “The Battle” champion