"Crumbs"

For the second part of our Packaging project i was asked to go to my local shop and find a particular bad piece of packaging design. I chose chocolate chip cookies which were terribly packaged in a bright red tube.

When repackaging i decided to aim my designs at children, as i feel these are target audience. I decided to package my cookies in a see through plastic with a cardboard sleeve. This was a great opportunity to show the buyer the product while still presenting some nice packaging and branding. This was to be part of a series that children would collect and eventually use as pencil holders at school. As you can see the half tube had interaction with the children with facts. i think this would be a great way to market the cookies to children.

This is the design for a 'layers of earth' idea: