Nuby Packaging

I have been asked to look at repackaging Nuby products with the thought in mind of 'a new approach'. From this i decided to look at existing packaging and similar shop shelves? I wanted to approach this product package with a new idea for the market. Something that would stand out from the rest. As well as selling the product and getting across the important information

This is where my idea came from, i wanted to display the information in plain sight and create the design around it. This is the packaging for my Nuby bottle >

I have created a typographic design with a subtle colour palette contrasting against the brown cardboard. The small info graphics on the back illustrate the features of the product. The white bottle shape would be a window where the product could be seen and touched.

This is the whole range of product packaging for Nuby products >

Id like to get these made up to see what they would look like on the shelf