Wednesday, 13 April 2011

Coke Design

This is a post I was very interested in as as well as its beautiful design, it really outlines a way to create design while reducing the carbon foot print of the item. This is a quote from the blog I found it on, which explains bettter than me its meaning:


A conceptual package design, which at this time is unaffiliated with Coca Cola, created to drastically reduce the cost of both initial manufacturing and recycling.
“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”

I would like to maybe consider such thoughts when designing my own work in future!



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