4MATIONS

I have been asked to create a brand for a channel 4 sister company. Its called 4MATIONS and is a channel that will feature only animated content. For this, a logo, a sting, a pre-loader, web banner and website will be designed. After looking at previous Channel 4 branding i decided to go down a comic route. This was the first draft of the logo.

I felt i needed to include colour and make the 4 more recognizable. I had a play and decided on this red almost superman style number 4. The idea was this logo to become an animated robot in the stings and pre-loaders of the channel. I think this will create a more lively brand and lend itself to humor throughout the branding.

4Mations Robot