Packaging Design Evaluation

Packaging Design

I began with the branding and packaging of an orange juice. I was to aim the product at students and had a medium price bracket. After brain storming different ideas, including ideas for healthy pro biotic juice and juice aimed for improving performance, I decided to take a more fun route. This was in the form of Orang-Boom. The idea was to market the orange juice as a mixer for alcohol. I do not know of any other drink that fits in to this market. The drink would be an energy drink to compete with Red Bull. The name is a mock of the beer Oranjeboom which is a popular Dutch larger. The idea for the packaging was to take the idea of a beer can and apply it to my orange drink. This was to give the product a humorous and novelty feel which would defiantly appeal to our target audience. The product would be sold in packs of 4 with a plastic can binder, to give an authentic look. On the actual logo itself we started with an image of an orange and build a traditional beer logo around it. I feel this portrays the product in just the way I intended and would stand out against the other mixers on the supermarket shelf.

My next task was to rebrand some children’s cookies. I wanted to make the children the main focus for this rebrand. Because of this I decided on a quite interactive piece of packaging. I created a sleeve, which the cookies would slide into. This sleeve would have different designs on to make then collectable for the children. I initially created a design based on the layers of the earth which had different facts for the children to enjoy. The other ideas were of cartoon crocodiles and grabbing hands around the cookies. I especially like the way the cookies are visible half way down the packaging. I think this would appeal to the children as well as the parents. I would like to have finished the other ideas to create a set.

Finally I was asked rebrand 3 items from the baby products range from Nuby. I found this task particular difficult, and could not relate to the customer as easy as the last 2 products. Eventually I decided to market my design the mothers instead of the children as I think this is a common mistake in baby package design. I went with a strong typographic piece, which relied on the functions of the product to create the design. This was printed on  an organic looking card which I feel would give a nice feel to the packaging. The design has no pictures of the product so I decided to have a window on the side in which the product is visible. I feel this is an essential part, as I like to see what I am buying. The rest of the design is lead buy infographics on the back, which explain simply the products features. From struggling at first I am quite happy with the outcome of my designs. I think the color palette can help to do a job between different products. As well as give each design some individuality.  

 Orang-Boom

 Crumbs

Nuby