"Crumbs"

For the second part of our Packaging project i was asked to go to my local shop and find a particular bad piece of packaging design. I chose chocolate chip cookies which were terribly packaged in a bright red tube.

When repackaging i decided to aim my designs at children, as i feel these are target audience. I decided to package my cookies in a see through plastic with a cardboard sleeve. This was a great opportunity to show the buyer the product while still presenting some nice packaging and branding. This was to be part of a series that children would collect and eventually use as pencil holders at school. As you can see the half tube had interaction with the children with facts. i think this would be a great way to market the cookies to children.

This is the design for a 'layers of earth' idea:

The Battle 2010

I attended Codeworks 'The Battle 2010' not long ago. The event was held at Newcastle College and was a great show case of some local designers. I really enjoyed the way the event was organized. Pitching each designer against each other in a timed battle. In the end i felt the right person won with his interpretation of 'Video Games' incorporating space invaders with other more visual images. 

"The Battle" Round One

Graeme Metcalf, designer at Rufus, was crowned “The Battle” champion

Micro Images

I came across these images when flicking through 'ffffound.com'. There was no information about these images but i was completely stunned by the simplistic beauty of them. The soft colors and shapes used to create these work extremely well together and in a series. I could see these images being used for a DJ which promotes minimal techno or such music like that. Very clever idea which drew my attention immediately. 

Orang-Boom

The first part of my packaging project was to brand and design a new orange juice. I was asked to market my juice at students in a medium bracket range. With my partner we brainstormed different ideas and decided with the name and concept of 'Orang-Boom', an orange flavored energy drink which was aimed to be an alcoholic mixer. The logo and label were designed with very traditional beer logos in mind. So i came up with this design, which i think would stand out in and drinks mixer shelf and defiantly appeal to students. The cans themselves would have a cocktail mixer recipe on the back with directions to the web site which would be a big part of the branding and advertisement.