Final PKC Branding

Logo, Business Card and Website (portflio page)

Tester Sheet

Just to see what kind of stamp options i can create for my logo.

Out of this World!

I just came across the images on the Nat Geo website and though they were amazing. Totally unreal colors and shapes that haven't been seen yet. Could be a good place to look for the next big graphic style! haha!

New Finished Logo

After some research and idea generation i've  decided to go with a wax sealed stamp logo. The idea will be to get the actual brass stamp made to be used with melting wax. The digital version is simply a white cut out and looks like this.

 

This version with the white is for my website and other online functions. The other will be a 3D version with the initials sticking out. I like the traditional red wax. i created this using special sealing wax and a smooth round lid. Photographed it and managed the image in Photoshop. I think the logo suits me perfect and is a launch pad for the rest of my branding.

Branding Myself

Ive started to look at branding myself as a designer. Im going to be looking at a logo, business card, website and others. The idea is to create something that sells me as a designer. I decide to use my whole name rather than a cheesy made up name. So i started looking at possibilities around Phillip Kevin Carter Design. Initials i think will look better than the whole name.

Here i looked at different type style and decided that the more traditional elegant logo at the very top is the logo for my brand. I like the way the P and C are slightly smaller and fit in nicely around the K. Also the serif typeface is very strong and has a little personality in the kick of the K.

Old Design Work

This is a double page spread i designed last year which i thought still looked quite nice. Normally old work is horrifying to look at. This is all about World Aids Day. its the subject i chose to do my spread and follow page on. I like the text at the top and how it links with the illustration. Hope you like it to.

Malarky Shutters @ The Pure Gallery

Malarky painted the shutters at the pure gallery this week. Awesome illustration skills with spray paint. seems to be a foxes head running from a three eyed, four legged monster. Nice.

Amazing Illustration

 Luke Dixon:  flickr.com/lukedixonart

Bad Bear Day - 2011

Dead Sea Mob @ The Pure Gallery

I went to The Pure Gallery this week to see The Dead Sea Mobs exhibition. The work on display was fantastic and i really like the style of illustration. Especially after being involved with Turps Mag recently. The artists were Godmachine, Drew Millward, Twisted Loaf and Tom J Newell. Along side some installations in the gallery they had a number of original pieces and even mini beer bottles with prints inside. Here is some photos:

Drawing

This is a drawing i've just finished which hopefully will be in the next turps mag.

4Mations Evaluation

For my branding project I was asked to rebrand 4Mations, an animation based channel from Channel 4. I was asked to create a logo, a banner ad, a website design, and preloader storyboard all within the same brand.

I started by researching into similar brands by channel 4 such as E4 and Channel 5. I wanted to create something that could be used across all of the products. Almost a story that can be told through the stings and preloaders, giving the channel a personality aswell as a brand. I started with the logo. I decided to create a logo that comes to life, The 4Mations Robot was born. I liked the original feel of Channel 4 it maintained with an extra humorous twist. If I had more time I would like to explore the idea of making the logo 3D. This could have been a better way to illustrate my idea.

The story behind the logo is simply that of a clumsy, accident-prone robot that always gets in trouble. I illustrated this in the storyboards for the preloader.  I think the idea for the storyboard works well with the brand of 4Mations. This also can carry on into many different funny scenarios. I like the way that the preloaders and stings are small cartoons in themselves, representing an animation channel.

So far in this project I’ve used tools familiar to me such as simple drawing and Adobe Illustrator. For the next part I had to learn how to use Adobe Flash. This was to make my website banner animation.  At first I found the program quite difficult to use. After learning the basics I started to work on a few skills that would make my animation better. Including smother revealing of the robot arms and of the scratch marks at the end. The idea of the stupid robot works well I think.

The website was simply designed to give maximum attention to the content. I used large bold headers to separate the sections and kept the navigation constant at the top. Slight styling such as little scratch marks were used to carry on the 4Mations Robot idea and a colour palette was used throughout.

Overall I was very pleased with my progress on Flash and think the animation I designed would work well as part of a campaign. I would like to have spent a little more time learning the action script side of flash and maybe make some of the animations a bit smoother.

Turps Magazine

Turps Magazine is a free monthly magazine based in Newcastle, UK, which includes artwork, writing, photography, comics, reviews and music. Its aim is to promote and distribute work by artists who might not otherwise have a platform. They accept contributions from anyone who wants to be involved and everything they are sent will be considered. The magazine itself is available in bars shops and cinemas around the North East and also in Leeds, London and for order.

Ive recently become involved with the production and running of this Magazine. Its a great way to get your work seen on a larger scale. Ill be working on a new logo and website over the next few weeks. Also issue 4 is in the making which i have a few pieces in.

Check out the TURPS Flickr www.flickr.com/helloturps

Issue 1:

Issue 2:

Explosion

I came across this illustration of ffffound.com. I think this is a fantastic style and uses amazing bright colours to protray the meaning. I think if i had more time i would like to attempt an illustration like this that was for 4Mations. I could imaging the Robot looking great in this style.

Banner

This is the art work for the banner i designed to advertise 4MATIONS >

4MATIONS Logo / Website

4MATIONS Logo >

Website >

Chennel4: StarTrek Pre-loader / Sting

Pre-loader

This is a 30 second preloader for Film4 and their Star Trek weekend. First thing I noticed was the intense red colour that has always been a trademark of Film4. The darker edges draw the viewer in and create more depth in, otherwise, a quite flat ident. Further more depth is created by smaller visuals of the main feature being scattered around. These do not take any focus away from the main feature that takes a few seconds to appear. Another trick used is the glare of a bright light on the right of the screen, which I think is to look like the glare of the sun on a camera, this directly links to the Film4 channel.

The main feature itself is directly linked to Star Trek with out loosing any of its loyalty to Film4. Lots of bright white lines fall down the screen and slowly, line by line materialise the Film4 logo. This is obviously a recreation of the Teleporter in the film and acts as a cleaver stall of the appearance of the logo. This is done in the opposite action to finish off the feature. The sound in the background helps the ident out alot. Its a noise to sound like the Teleporter with some other sci-fi noises surrounding it. I think this ident could work with out sound but is twice as good with it.

The ident also is created in a way to look like the camera is slightly panning around the feature. This also is a small feature which helps this very simplistic ident look much more intelligent than it is.

I feel this indent remains true to itself while taking on a simple and fun path advertise its product, which is the Star Trek films.

Sting

This is the sting to compliment the pre-loader, this lasts a mear 5 seconds and i feel is very impacting for the shot time it is viewed. This sting again uses the deep red associated with Film4 and darkened edges. The camera glare is actually inside the 4 and is more prominent as it extends around the whole screen.

The idea behind this sting again follows the StarTrek theme. This is based on the famous Star Trek doors which open and close with intense speed with a recognizable noise. This sting I feel relies a lot on the noise that the doors make but as a double act are unmistakable. The frame of the logo creates a square which is simply closed in a horizontal fashion to create the look of the Star Trek doors.

ITV Pre-loader

Itv2 have 4 different idents all based around green logo. The Itv2 logo extends to reveal the number 2, which is the ITV2

logo. This then stays static as the different idents continue around it.

Then this ident continues in to many different pairs of feet dancing in wildly colored shoes. The angle in which you see the dancers changes so this is all happening around a still ITV2 logo that seems to be part of the sceen.

I really like the bright colours used in the different clothes especially against the white background, which also is part of the ITV2 brand. I also have realised that the shoes change colour, they fade in between greens and blues to reds and oranges. This is subtle but is a very graphical additive to the ident. The whole screen shakes when one of the dancers jumps close to the camera that I think is a very nice touch adding reality to the video. Some of the dancers blend in to one another that gives the quite jerky video a bit of smoothness and a cleaver link between each other.

I think this ident would be used on a Friday and Saturday night before exciting live shows rather teatime on a Tuesday. The ident is very lively, helped along by the unusual party music. I like the idea behind this idea and is pulled off very well. My only concern is as far as the ITV2 logo is a little lost throughout the video; maybe the colours used for the dancers could have been a palette of warm colours or something to compliment the green logo, instead of competing with it.

Pre-loader Storyboard

Here are my storyboards for the 4Mations pre-loader. The idea behind it is all about the 4Mations Robot. He is basically really clumsy and gets in to all kinds of trouble.

1: In this sketch the idea is: Channel 4 get there new 'branding' delivered to there studios.

2: But its actually the 4Mations Robot who breaks out of the box and smashes up the studio by accident

3: He them finds a button that says "do not push"... so he pushes it.

4: Theirs an explosion which reveals the Robot and then the logo.

4MATIONS

I have been asked to create a brand for a channel 4 sister company. Its called 4MATIONS and is a channel that will feature only animated content. For this, a logo, a sting, a pre-loader, web banner and website will be designed. After looking at previous Channel 4 branding i decided to go down a comic route. This was the first draft of the logo.

I felt i needed to include colour and make the 4 more recognizable. I had a play and decided on this red almost superman style number 4. The idea was this logo to become an animated robot in the stings and pre-loaders of the channel. I think this will create a more lively brand and lend itself to humor throughout the branding.

4Mations Robot

Toys

I Love Toys...

Was just looking through 'Dieline' for my research on packaging and came across this toy designed by Javier López Pereyra. Its called "El Ramón" and is inspired by the dated idea of what robots would look like in the future, emphiseized by films like "War of the Worlds " in 1953, the tv series "Lost at Space" in 1965. The toy its self is a great piece of design and is hand crafted with Argentinean wood.
The packaging is what caught my attention. The cardboard is recycled and has a really nice grey finish which is complimented by the white silk screen print. I love the typeface used which matches the toys inspiration and compliments the design. The colors, layout and funky logos create a fantastic design which i would love to be the owned of.

Vision Poster

This is my completed poster for VISION. I decided to use the image and type i designed and used a soft colour palette picked from the image. I feel i have managed the hierarchy nicely as well as the white space. This poster would defiantly catch someones eye and could be kept in someones bedroom... which is the aim for alot of music night posters.

Fancy Dress...

Just came across these amazing pictures on www.lucyandbart.com. The blog is full of unusual extensions and modifications to the human form, including this blue facial fungus which looks like an alien disease, and this oversized grass monster which looks like something from a sci-fi movie. 

Vision Type

For the Vision poster im working on i decided to create my own type as i could not find a typeface that could do the job. I designed this using square edges and 90degree angles. This combined with the grid eye image i think will work really nice together.

Vision Poster

I'm doing a poster for a house/techno night in Newcastle called Vision. While experimenting with different ways to illustrate the poster I created this using a very small image, only 60x50 pixels by adding tiny white grid throughout. The same applies to any image and i think could look great with the correct purpose. This is defiantly they way id like to illustrate my vision poster.

Leandro Castelao

I've just stumbled across these illustrations from Leandro Castelao, from Argentina. I think this style looks fantastic in creating the images he has. These images range from very simple objects such as a light bulb to quite complex interpretations of animals. As you can see the simplicity only goes as far as the shapes, the ideas behind these for fill a much deeper meaning or story. I especially like the dull colors used, these illustrations would have a compleatly different meaning if brash bright colors were used. I am a big fan of the circle and this ilustrator uses them in a very artistic way.

Natural Coke

Earlier i posted packaging for a can of coke which was concentrating on not using harmful inks and paints on the can. This is a bottle design for a natural bottle of Pepsi. The bottle is very smoothe and has an embossed Pepsi logo at the top. The type is very neutral reflecting the product. I like the way that the color itself has been used to sell. Its lighter than normal coke and also reflects the Natural Pepsi. I think in the future, all major companies like Pepsi will be launching products like this to keep up with the modern day diet.

NARC: CD Design

NARC: CD Cover
This is the CD cover which i designed for Narc magazine. NARC is a free magazine which published unsigned, interesting local talent. They also use a lot of local art and design work in there publications. The magazine comes with a free CD, this has a collection of tracks which represent the foundations of the magazine. I wanted to create an interesting design which played in the 'old skool mixed tape' look.  I used a biro pen to create most of the design, including the listed tracks on the inside. Im particularly happy with the front cover stencil which came out very neat, but still gave the look i was trying to achieve. I need to work on  the front cover of the magazine, this will be done in much of the same style as the CD cover.

Eye Development - Vision Poster

Vision Poster Artwork:
I was asked to design a poster for a new music night opening in newcastle. The name was Vision and i was to come up with a concept for the posters and flyers. I wanted to keep it very simple using a nice, close up visual of a human iris but done in a artistic way. These are three ideas i had to illustrate the iris. using colored pencils and strong lines to create the first. The second image, i used a cd for the color part of the eye and created the pupil using card and paint. Finally i tried using acrylic paint. I think these look visually interesting however, i would rather look at doing something more modern. Such as the Eye Grid i created on the previous post.